Contributors

Hortense Thomine Desmazures

Deputy General Manager in charge of Digital | M6 Publicité

Hortense Thomine Desmazures, Deputy General Manager in charge of Digital at M6 Publicité, reflects on the launch of addressable TV offers on M6 channels earlier this year, as well as the challenges of simplifying the buying process of TV products.

Oliver Vesper

Co-CEO, MD Media & Operations, smartclip

Broadcasters are controlling the European Connected TV market, but a better understanding is required in order to unlock the full potential. Dr Oliver Vesper, Co-CEO, MD Media & Operations at smartclip, looks at the challenges and opportunities for the CTV advertising market.

Jan Harling

Global Media Director | OPPO

Jan Harling, Global Media Director for OPPO since February 2021, offers valuable insight into the Asian market and what sets it apart from the US and Europe.

Alban Neveux

Group CEO, Advention

The economic and digital growth of China continues to be an enigma. Alban Neveux, Group CEO of Advention shares a global and local view of Asia, focusing on business development in the region, specifically China and the future of the Chinese market. Advention is a ‘micro-multinational’ strategy advisory group with 75 consultants working across five international offices who deal with businesses of various sizes, in various sectors.

Vincent-Cevalte

Senionr Digital Activation Director | OMD USA

Vincent Cevalte, Senior Digital Activation Director at OMD USA, discusses some of the current trends and challenges in media and advertising in the US. He spent the last twelve years in America, first working for a small advertising start up and now runs accounts for Snapchat and the University of Phoenix for one of the biggest media agencies in the US.

Jonas Engwall

CEO| Bedrock

Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries. He shares his view of the streaming market and how Bedrock, a European streaming-tech venture, is on the path to become the biggest streaming platform in Europe for national premium content.

Christina Monfort

Journalist | specialising in Media

Christophe Loisel

Deputy General Manager & Strategic Business Development Director | RTL AdConnect

Thibaut Nguyen

Director of the Trends & Futures department | Ipsos France

Philip Thomas

Chairman | Cannes Lions

Philip Thomas is CEO of Ascential Events, the parent company of Cannes Lions International Festival of Creativity and its five associated Festivals, Money2020, and a diverse portfolio of award-winning international B2B events and trade exhibitions.

He began his career as a journalist, working on national and international magazines andnewspapers, and editing Empire, the UK’s biggest-selling movie magazine, before moving into publishing and becoming Managing Director of FHM worldwide, launching the iconic men’s magazine in more than 30 countries.
He was appointed Managing Director of Emap’s Australian and South East Asian division, based in Sydney for three years, before returning to the UK, and in November 2006 was appointed Chief Executive Officer of Lions Festivals. Philip began his current role when Ascential Events was established in August 2016. He remains CEO of Cannes Lions.

Jean-Baptiste Moggio

Head of Marketing | RTL AdConnect

Jean-Baptiste has been the Head of Marketing at RTL AdConnect since 2019, having originally joined the company in 2013 as a Country Product Manager.
Jean-Baptiste previously worked for the independent strategy and management consulting firm Headlink Partners in Paris where he acted as a consultant specialising in customer relationships in the retail sector. Through his experience there he became an expert in Strategic Marketing.
Jean-Baptiste holds an MBA in Marketing from ESSEC Business School, one of the world’s leading business schools.

kourosh ayrom

Head of ATV | RTL AdConnect

Kourosh Ayrom is Head of Addressable TV at RTL AdConnect. He has worked for over ten years in digital advertising and has a particular expertise in programmatic, video and addressable TV, offering expertise in international demand to the buy-side. He joined RTL AdConnect in July 2020 to head up the ATV business unit, in line with the company’s growing focus on this strategic topic. He has also recently graduated with an MBA from Imperial College Business School.

sophia laassibi

Media Analyst | RTL AdConnect

Sophia has been working in RTL AdConnect’s Marketing department since joining in 2020.
Prior to joining the company, she had an internship with Chanel as a Data Analyst where she specialised in consumer trends.
Sophia also has a degree in Management, Marketing and Finance from the SKEMA Business school and is currently completing a Masters.

Rhys McLachlan

Director of Advanced Advertising | ITV

Rhys McLachlan is Director of Advanced Advertising at ITV.
Appointed to the role in March 2020, he has responsibility for delivering the broadcaster’s advanced advertising capabilities, such as its programmatic TV platform Planet V.
He was previously SVP of global broadcaster strategy at Amobee and before this was Head of Futures at MediaCom UK.

Aurélie Brunet de Courssou

Head of Strategic Planning | RTL AdConnect

Aurélie has been the Group Head of Strategic Planning at RTL AdConnect since 2019, having originally joined the company in 2012 as an International Sales Manager.

Aurélie previously worked for the media agency Dentsu in both France and Italy where she acted as Senior Consultant, Strategic Planner and Communication Strategist. Through these, she became an expert in European media and campaign management.

Aurélie has a Master’s in Business and Management from Reims Management School (Neoma), France’s top-ranked business school.

Franck Litewka

Head of Strategy and Development | RTL AdConnect

With a 16-years’ experience in the media and advertising field, Franck Litewka is a specialist of the video ecosystem (TV, Video in-stream, ATV, OTT) in Europe and around the world, and passionate about new technologies.

In January 2019, Franck became Head of Strategy & Development at RTL AdConnect.

He is responsible for pricing policy, product innovation, development of new platforms and technical solutions such as SSP, DSP, Data Visualization, Data Management as well as the medium and long-term strategy of the company.
He was previously Director of Digital Development and was responsible in particular for the creation and launch of RTL AdConnect’s Video MarketPlace. Prior to that, he led the media planning and marketing teams as Deputy Marketing Director.

Franck is 40 years old, married with three children. He studied Marketing and Business in Strasbourg.

Marion Bardagi

Marketing Portfolio and Content Executive | RTL AdConnect

Marion Bardagi has been a Marketing Portfolio and Content Executive at RTL AdConnect since 2019 and specialises in RTL Group’s content portfolio and in content trends across Europe and internationally.

Marion was previously International Marketing Product Manager at France Télévisions Publicité..

Marion also has a master’s degree from Ipag Business School in Marketing, Communications and Advertising, specifically in business administration.

Marie Van Den Zande

Marketing Portfolio and Content Executive | RTL AdConnect

Marie Van Den Zande has been an International Product and Portfolio Executive at RTL AdConnect since 2018 and specialises in content trends across Europe and internationally.

Prior to this, Marie has had held both Marketing and Sales roles for showroomprive.com and the Grand Palais in Paris.

Marie also has a Masters degree in Management and Marketing from the KEDGE Business School.

Karen Nelson-Field

CEO | Amplified Intelligence

Dr Karen Nelson-Field is Founder and CEO of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits and has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her most recent book The Attention Economy and How Media Works explains the stark reality of human attention processing in advertising. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street National, Huffington Post, Contagious and The Drum, and she has been a regular media writer for the Australian Financial Review. Karen’s commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy.

Matthias Dang

General Manager | IP Belgium

Managing Director | Ad Alliance

Matthias Dang, born in 1967 in Mainz, has been Managing Director of Marketing, Technology and Data at Mediengruppe RTL Deutschland since February 2019. From September 2012, he was Managing Director of Vermarkter IP Deutschland and, from January 2017, Ad Alliance. The graduate in business administration came to IP Deutschland in 1993 and held various functions in marketing until 1998. In 1998 he was appointed sales director. In 2003 he switched back to marketing as a manager. From 2004 to 2009 he was the sales manager, and in October 2009 he also became deputy managing director.

Denis Masquelier

General Manager | IP Belgium

Denis Masquelier is originally from Liège. He started his career at RTL in September 1991 and has held the position of IP Belgium General Director since 1 January 2009.

David Larramendy

Managing Director | M6 Publicité

David Larramendy A graduate of Supélec and holder of an MBA from Wharton School at the University of Pennsylvania, he began his career with Ernst & Young before joining Mistergooddeal at its inception in 2000. He then worked in the London offices of Goldman Sachs prior to joining M6 Group in 2008 as Sales Director of the Ventadis Division, of which he became CEO in 2010. Appointed CEO of both M6 Publicité and M6 Interactions in December 2014, he joined the Executive Board in February 2015.

Ton Rozestraten

Chief Commercial Officer | Ad Alliance

Ton Rozestraten is the CEO of Ad Alliance Netherlands. As CEO, he oversees all the sales activities of Adfactor, BrandDeli, Triade Media and RTL in a single, merged video sales network. He aims to answer to the need of customers for improved service, innovation and tailor-made (reach) solutions and with this, put RTL Nederland on the video powerhouse map.

Sonoo Singh

Associate Editor | The Drum

Sonoo Singh is a business journalist and editor with more than two decades of experience reporting on media and marketing. She is known for agenda-setting exclusives and high-profile interviews with industry figures from across the world – for print, online and on video. She is also a sought-after speaker and moderator for panels and conferences.
Sonoo’s expertise is in writing long-form features, analysis articles and fast turn-around blog pieces. She also provides media advice, content and research for marketing services agencies and brands.

Sim Blaustein

Partner | BDMI

Sim joined BDMI in 2012 from High Line Venture Partners, where he co-founded the seed fund, and has been in venture capital since 2002 including 3 years at Gabriel Ventures where he managed 17 investments including 3 IPOs and 3 M&As. In addition to spearheading BDMI’s seed fund, he led or co-led BDMI’s investments in StyleHaul (acquired by RTL), Dramafever (acquired by Softbank), HelloGiggles (acquired by Time), Food52, Frank & Oak, Jukin Media and Nativo. He is actively focused on new investments in online video and next-generation content-driven companies. He holds an MBA from MIT Sloan, an engineering degree from the Cooper Union where he graduated Summa cum Laude and is a graduate of Stuyvesant High School.

Sebastian Busse

Director Addressable TV International | smartclip

Sebastian Busse heads the team for the development of Europe’s largest Addressable TV partner network at Smartclip. The Smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers.
Previously, Sebastian built up the largest publisher network on Connected TV at Smartclip. He implemented the integration of Philips Net TV, the first real Connected TV approach of a large CE-manufacturer, for monetization purposes. After that, he was responsible for the launch of CTV portals for Loewe, Vestel and Astra HD+.
Prior to Smartclip, he worked in sales at IMG Media. Sebastian has a Business Administration and Management degree from BA Heidenheim and a masters in Sport Management from the Griffith University.

Anders Rune

Research & Insight Manager | egta

Anders Rune has more than 10 years of experience from various research and management roles in Denmark, London and Brussels, where he previously worked for companies such as GAN Integrity Solutions, Transparency International UK and Mentis Consulting. Over the years, he has worked on TV advertisement measurement for multinational clients.

Lisha Li

CEO | Rosebud.ai

Lisha Li is the founder and CEO of Rosebud AI. Rosebud creates images and videos programmatically that look indistinguishable from real ones. She was previously a principal at Amplify Partners leading investments in early stage start-ups and worked in data science at Pinterest and Stitch Fix. Lisha holds a PhD in Machine Learning from UC Berkeley. In 2019, she was one of the three winners of L’Oréal USA’s Women in Digital NEXT Generation Awards.

Duncan Stewart

Director of Research, TMT | Deloitte

Part of Deloitte’s Technology, Media and Telecommunications (TMT) executive team, Duncan co-authors one of Deloitte’s premier publications: TMT Predictions.
With more than two decades of experience in the TMT industry, Duncan provides management consulting about what’s going to happen next – a key strategic driver for manufacturers, banks and retailers.
As an analyst and portfolio manager, Duncan has provided research or made investments in the Canadian technology and telecommunications sector, winning the Canadian Technology Fund Manager of the Year award in its inaugural year.

Isabel Kurata

Co-founder | ACT Responsible

Isabel has always worked in the communications/advertising industry, mainly in small size companies. She created ACT Responsible where she promotes the best of advertising and communication when it comes to defending crucial issues. Association, NGO’s and volunteers around the world look to her to achieve their sustainable goals. ACT Responsible shows the whole sector how it can play its part and take responsibility in building a better world. ACT Responsible is a global movement of creative people, agencies, corporations, institutions that cares for the common good, proud to be united, and convinced that together it can make a difference.

Karin Immenroth

Chief Data & Analytsics Officer | Mediengruppe RTL Deutschland

Karin Immenroth, born in Munich in 1980, studied Communication, Analytics, Insight, Econometrics, and Data Analysis at Ludwig-Maximilians Universität in Munich. She started her career in Munich in 2006, first at the Mediaplus Group and then at Burda Forward Advertising. From 2011 to 2017 she held various positions within the Analytics & Insights department at the media agency MEC, most recently as Chief Analytics Officer. In 2018 she was responsible for the Analytics & Insights department at Wavemaker, working subsequently as Chief Analytics Officer and managing director of Science GmbH, the central market and media research organization of GroupM Deutschland.

Since October 2019 she has been Chief of Data & Analytics at the Mediengruppe RTL Deutschland, where she is responsible for data strategy, analysis, and science as well as viewer, market, and media research for the entire Mediengruppe RTL. In addition, she and her team are a competence centre for data and research for the cross-media marketer Ad Alliance.

Ben Jankowski

Senior Vice President, Global Media | Mastercard

Benjamin Jankowski is group head of global media at Mastrcard. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with our global, regional, and local marketing teams, as well as agency partners, to drive engagement and preference among MasterCard’s core constituents.
Having worked for many agency networks such as Omnicom, WPP, and Havas, Jankowski has vast experience with helping drive business success of some of the world’s leading marketers, such as Chase, Citibank, Dell, GE, Johnson & Johnson, Nestlé, PepsiCo, Procter & Gamble, and Xerox.
Jankowski holds a B.A. in Communications from Temple University in Philadelphia, Pennsylvania. He has also taught periodically on advertising topics at Temple.

Daniel Bischoff

Chief Marketing & Operations Officer | RTL AdConnect

As Chief Marketing Operations Officer of RTL AdConnect, Daniel Bischoff oversees all relevant marketing functions, including strategy development, pan-European digital and TV planning & buying, cross country total video research, development of scalable inventory products, as well as identification of new business and all sales support. Prior to joining RTL AdConnect in 2016, Daniel was head of strategic Marketing at IP Deutschland after joining from a 4,5 year stay at MediaCom Germany where he held various positions, including Managing Partner. Daniel Bischoff is 38 years old, married with three children. He studied Theater, Film and Media Sciences as well as Philosophy in Frankfurt, Brussels and Berlin.

Stéphane coruble

CEO | RTL AdConnect

Stéphane Coruble has been Managing Director of RTL AdConnect since 2016. Previously he has been TV and New Business Director at RTL Belgium from to 2012 to 2016. From May 2009 to October 2012, he was New Business Operations Director. Prior to this he worked for IP Belgium and RTL Belgium in several marketing and sales positions.

Stéphane gendarme

Head of News for the M6 channel | Groupe M6

Stéphane Gendarme has been the Head of Information at M6 since 2015. Prior to his promotion, he has held several different roles within Groupe M6 over the past 15 years, including Editor-in-Chief after starting out as a journalist. In recent years, he has turned his attention to combatting fake news to keep M6’s news stories trustworthy.
He also studied information at the Institut français de presse.

Stéphane hugon

CEO, co-founder | Eranos

Stéphane Hugon is a sociologist who founded Eranos in 2005 and is still the managing director. He is also a teacher at ENSCI in Paris and an honorary professor at the ECA de l’Universidade do São Paulo. His work revolves around the transformation of social connections and of the usages of specialised objects in both European and Asian markets.

Stephan Loerke

CEO | World Federation of Advertisers (WFA)

Jean-Patrick Chiquiar is the co-founder of Rosapark, established in 2012. With Rosapark, he set out to create a new type of agency, one that allows greater flexibility. His work finds the perfect balance of creation and efficiency, of understanding business issues and ambitious strategies, and aims to redress the principles of a good deal for his clients.

Prior to founding Rosapark, he was Director General of Publicis Conseil from 2007 to 2011 where he had Orange, Axa, Intermarché and RATP as clients to name a few.

Jean-Patrick studied at Negocia, which is the international school for sales and business negotiations.

Jean-Patrick Chiquiar

Co-founder | Rosapark

Jean-Patrick Chiquiar is the co-founder of Rosapark, established in 2012. With Rosapark, he set out to create a new type of agency, one that allows greater flexibility. His work finds the perfect balance of creation and efficiency, of understanding business issues and ambitious strategies, and aims to redress the principles of a good deal for his clients.

Prior to founding Rosapark, he was Director General of Publicis Conseil from 2007 to 2011 where he had Orange, Axa, Intermarché and RATP as clients to name a few.

Jean-Patrick studied at Negocia, which is the international school for sales and business negotiations.

Chris Goldson

Director of Commercial Marketing | ITV

Chris Goldson has been the Director of Creative Works and Commercial Marketing since 2011. Chris was the brains behind ITV’s People’s Ad Break, which brought communities together over nostalgic adverts. Prior to working for ITV, Chris was Commercial Director at Absolute Radio between 2003 and 2011, Ad Director at e-space and Group Ad Manager for BBC Good Food. Chris started his career in Display advertising for the Financial Times.

Jörg Graf

CEO | RTL Television

Jörg Graf has been the Managing Director of RTL Television since 2019. After Jörg’s appointment, RTL Television has received a lot of critical acclaim for its content, including 7 awards at the 2020 German Television Awards. Prior to his promotion, he was Chief Operating Officer of Programme Affairs where he was responsible for international third-party programming and for the pay-channel Nitro.

Paul Wood

Head of Global Research and Insight | Fremantle

Paul Wood has been Head of Global Research and Insight at Fremantle since 2015. Prior to his promotion, he has worked as a Research Assistant and Viewer Panel Manager at the same company. His insights into ratings and audience statistics have helped Fremantle navigate itself to the top of premium content production and become a world-renowned brand.

Lucien Brouwer

Chief Marketing Officer | RTL Nederland

Lucien Brouwer has been the Chief Consumer Officer at RTL Nederland since 2018. This means that he has overseen the development of Videoland, where customer experience is prioritised. Prior to joining RTL Nederland, Lucien was Director of Entertainment Platforms at Liberty Global, Director of Video Products at Ziggo, having started as the Director of Product Management, and filled various management roles at KPN.

Lucien also has a degree in Business Economics from the Erasmus University Rotterdam.

PETE robinson

Chief Strategy Officer | KidsKnowBest

Pete is an experienced consultant, who has been working in kids media for over a decade. Peter has specialised in new technology, kids entertainment, ethical marketing to kids and education (and where possible screwing all those things together).

Peter’s day to day role includes listening to and observing how young people and families engage with traditional and digital media to advise product owners and developers, creatives and distributors support some of the world leading brands.

In his latest role, at KidsKnowBest, Peter is developing products that give young people a forum to influence the world they live in and the media they engage with.

Nicole Greenfield-Smith

Head of Research | Thinkbox

Nicole is Head of Research at Thinkbox, the marketing body for commercial TV in the UK. She has commissioned, managed and delivered virtually every one of their research projects – many award-winning – since she joined the company back in 2006. Nicole began her career in media after completing her Masters in Research Consultancy. She has worked for several organisations including Billets, Flextech TV, The BBC and Accenture before landing the role at Thinkbox and finding her spiritual home.

Outside of Thinkbox, Nicole is a self-confessed TV addict. When she’s not watching the box or downloading her favourite shows (for research purposes, obviously) she loves embarrassing her kids and catching-up on the F1.

thomas rabe

CEO | RTL Group, Bertelsmann

Thomas Rabe holds a diploma and a doctorate in economics from the University of Cologne, Germany. He started his career in 1989 at the European Commission in Brussels. From 1990 to 1996 he held various senior positions at Forrester Norall & Sutton (now White & Case) in Brussels, the state privatisation agency Treuhandanstalt and a venture capital fund in Berlin. In 1996, he joined Cedel International (Clearstream, following the merger with Deutsche Börse Clearing) where he was appointed Chief Financial Officer and member of the Management Board in 1998. In 2000, Thomas Rabe became Chief Financial Officer and member of the Executive Committee of RTL Group. In March 2003 he was also appointed Head of Corporate Centre with responsibility for the Luxembourgish activities of RTL Group. With effect from 1 January 2006, Thomas Rabe was appointed to the Executive Board of Bertelsmann AG as the Group’s Chief Financial Officer. From 2006 to 2008, he was also responsible for Bertelsmann AG’s music business. Since 1 January 2012, Thomas Rabe has been CEO and Chairman of the Executive Board of Bertelsmann AG, now Bertelsmann Management SE. On 1 April 2019, RTL Group Board of Directors appointed Thomas Rabe as CEO.

Biran Wieser

Global President, Business Intelligence | GroupM

Vincent Létang joined MAGNA in July 2011 as EVP, Director of Global Forecasting.

Vincent oversees the organization’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with 5-years forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the new Programmatic Report.

A leading expert in media economy and the global advertising market for nearly two decades, Vincent joined MAGNA after spending six years as Head of Advertising Research for IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media.

Vincent Letang

EVP, Managing Director, Global Market Intelligence Magna global

Vincent Létang joined MAGNA in July 2011 as EVP, Director of Global Forecasting.

Vincent oversees the organization’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with 5-years forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the new Programmatic Report.

A leading expert in media economy and the global advertising market for nearly two decades, Vincent joined MAGNA after spending six years as Head of Advertising Research for IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media.

Simon cook

Managing Director | Cannes lions

Simon Cook has been Managing Director of Cannes Lions since 2019. Simon has worked in the branded communications industry and Cannes Lions for over a decade. He worked agency-side before joining the business. Simon’s work has been critical to the success of Cannes Lions. He was the architect behind ‘The Tracks’ – the organising framework that helps the creative community navigate the awards and learning experiences across the Cannes Lions platform.

During his tenure with Lions he has also overseen the creation and introduction of more than half of the Lions awards. Simon is deeply passionate about the work and is a tireless advocate for creative marketing excellence that drives business performance – something he has recently been championing across the Cannes Lions suite of experience-based learning and advisory programmes.