We are so excited to publish the 29th edition of the TV Key Facts.

Over the course of this tumultuous period, there has been a vast amount of time for reflection. We have seen the ongoing importance of TV and video content in a rapidly changing media landscape wherein the consumer plays a bigger role in shaping the agenda.

With the new total video data and insights from international experts, we are discussing current trends that are influencing the advertising and media industry and focusing on how consumers and brands are adapting to this new era.

The current challenge is twofold, navigating and coping with the current crisis while thinking ahead for a sustainable future.

We are enormously appreciative of all the contributors who shared their predictions on the future of advertising and media, we couldn’t do it without you. Alongside this magazine, you get access to our online database where you can find data on domestic and international channels on numerous platforms in 35 countries worldwide for both TV and digital. Enjoy!

Special thanks to our world partners:

Agency for Audio and Audiovisual Media Services, All Media Latvia, SIA (TV3 Group), ARMA,GARB Audience Measurement Bulgaria JSC, IAB, IAB Europe, ITV,Kantar TNS Lithuania, NBCUniversal,Mediametrie/Glance, M6 Publicite, McCann Erickson Universal, MTV Oy,Nielsen Audience Measurement Serbia, Omdia, PMT, s.r.o., Pro plus d.o.o., Publitalia ’80,RAI PUBBLICITA, TBS Television,Television Industry Committee.


The RTL AdAlliance team

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