by RTL team | Apr 13, 2021 | Advertising Market
As TV continues to go from strength to strength throughout the pandemic, the digital audio market is also set to take off. Audio is omnipresent in daily life, 86% of French people listen to a form of audio every day[1], and the market is starting to see the emergence...
by RTL team | Dec 21, 2020 | Content & Advertising Production
Christmas is a time where families reunite. Yet, this will not be a normal Christmas, families will unite both physically and virtually whilst social encounters are still restricted. As we continue to spend time indoors, premium content will play a larger role than...
by RTL team | Oct 7, 2020 | Advertising Market
Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again. We asked four leading media and advertising figures from RTL Group to look back at the impact on their industry, how they responded,...