Brian Wieser, Global President of Business Intelligence at GroupM, takes us on a journey of discovery through the macroeconomic influences that are shaping the media and advertising industry today and will influence its future. These words were collected during the...
The pandemic has accentuated the trend where new business formation drives the advertising economy. Brian Wieser, Global President, Business Intelligence at GroupM, explains how this can completely transform advertising growth rates and budgets, and how companies...
Brian Wieser, Global President of Group M, shares his predictions for the media industry in the years to come, specifically around TV revenues and the ad market. Linear media won’t return to pre-covid levels according to forecasts whilst digital growth rates are...
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