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Addressable TV is sweeping the French advertising market

Addressable TV is sweeping the French advertising market

by Hortense Thomine Desmazures | Dec 5, 2021 | Innovations

Hortense Thomine Desmazures, Deputy General Manager in charge of Digital at M6 Publicité, reflects on the launch of addressable TV offers on M6 channels earlier this year, as well as the challenges of simplifying the buying process of TV products. How long has M6 been...

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