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The status of cross-media measurement across Europe and the US

The status of cross-media measurement across Europe and the US

by Jean-Baptiste Moggio | Mar 24, 2022 | Innovations

As Total Video consumption diversifies and evolves with the emergence of a wide range of new content viewing offers, we are at a turning point in the development of new modes of measurement. From the infographic below, we can see that there are multiple routes towards...
What are consumers’ main expectations from brands in terms of sustainability?

What are consumers’ main expectations from brands in terms of sustainability?

by Jean-Baptiste Moggio | Jun 10, 2021 | Sustainability & Responsibility

The Responsible Brands in Europe study from RTL AdConnect (the international advertising house of RTL Group), charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the...
Consumers Expect Brands and Broadcasters to Educate them about the Climate Crisis

Consumers Expect Brands and Broadcasters to Educate them about the Climate Crisis

by Jean-Baptiste Moggio | Dec 8, 2021 | Sustainability & Responsibility

Sustainability is at the forefront of everyone’s minds. In 2019, Corporate Social Responsibility represented 9% of TV advertising investment and by 2020, this figure had grown to 15%. Media and brands have a huge responsibility in supporting the evolution of consumers...

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