As Total Video consumption diversifies and evolves with the emergence of a wide range of new content viewing offers, we are at a turning point in the development of new modes of measurement. From the infographic below, we can see that there are multiple routes towards...
The Responsible Brands in Europe study from RTL AdConnect (the international advertising house of RTL Group), charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the...
Sustainability is at the forefront of everyone’s minds. In 2019, Corporate Social Responsibility represented 9% of TV advertising investment and by 2020, this figure had grown to 15%. Media and brands have a huge responsibility in supporting the evolution of consumers...
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