by Karen Nelson-Field | Nov 25, 2021 | Innovations
“Viewing platforms and formats make all the difference.” states Professor Karen Nelson-Field, CEO and Founder of Amplified Intelligence and Professor of Media Innovation at the University of Adelaide, Australia. She discusses the danger of confusing advanced...
by Karen Nelson-Field | Nov 6, 2020 | Advertising Market
While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunity-to-see. If a digital ad has been served and meets the MRC standard of 50% pixels for 2 seconds, then it counts as an...
