Karin Immenroth, Chief Data & Analytics Officer DATA Alliance at RTL Deutschland, introduces a new advertising impact tool called BrandAId that is a real game changer in the simplification of advertising impact analysis. She also discusses the growing importance...
Karin Immenroth, Chief Data & Analytics Officer at Mediengruppe RTL Deutschland GmbH, explores the challenges of creating a cross-media measurement system and how Mediengruppe RTL Deutschland and their partners are facilitating this. Mediengruppe RTL Deutschland...
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