by Stephan Loerke | Dec 2, 2021 | Sustainability & Responsibility
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), looks at the current challenges facing the industry – climate emergency, social responsibility, data, measurement, brand safety – and offers insights on how to respond to them. What are the current...
by Stephan Loerke | Oct 7, 2020 | Sustainability & Responsibility
The WFA is the global trade association for advertisers. Collectively, their members represent more than 90% of global adspend. They promote responsible, efficient, and effective marketing all around the world. Stephan Loerke, CEO of the WFA details advertisers’ main...